William had never considered making furniture as a career even though both his father and grandfathers were woodworkers.  He toiled as a commodity trader in London, England before relocating to Canada.

It was, however, just a matter of time before he would succumb to genetics and embrace his passion for design and wood craft.

         "I find it immensely satisfying to take rough boards and create something beautiful through the application of sharp tools and patience. To me, fine furniture is the quintessential luxury item - unique, perfectly crafted, something to treasure for generations."

William designs pieces to fulfill client needs, fitting perfectly into their intended environment. His designs are striking and unusual yet functional. Where his contemporaries gain inspiration from nature, William takes his cues from architecture and automotive styling. His award winning work is bold, with clean lines and classic proportions.

William is a graduate of advanced woodworking and furniture design. He designs and crafts furniture through his company, Nicholds Fine Furniture, based in St Albert, Alberta.